Law of Esteem

The Law of Esteem

 The Law of Esteem states within the book that is “identifies that all humans need and want praise, recognition, and acceptance.” In my own words, it is giving an act of kindness to someone who is deserving of recognition. In my life, I will use this law on a daily as long as I am in contact with other humans.  Every time I use this law, it is effective because the person who I am giving praise or recognition to will usually feel happy from my sincere gesture and will want to find an aspect about myself to give recognition and praise to.

When I am working at the Men’s Warehouse, our company tries a lot to use different methods of this law to make people feel good about their work so that they will continue their work habits. One particular day when I was working, our store was busier than hell with customers everywhere in the store and many of them were there to either book their wedding or to be fitted for a wedding. For multiple hours, I was constantly moving with no break in between the action. After my shift had ended, our store was finally clear of customers and I could finally relax. Before leaving the store, my manager had told me what a great job I did today and gave me a scratch coupon for free merchandise that our company was doing at the time to reward employees of their hard work. When I received my gesture of kindness, it made me feel good about my work that day and helped me continue my hard work.

My next example of this law is when I go out on a date or even a special event that requires dressing up, I don’t like going out until I get the right gesture from someone which helps boost my ego and makes me feel good about how I am looking. When trying on different outfits and I get bad responses from it, I tend to feel bad about myself and will change until a response about my outfit makes me feel good. Lastly, when someone says something hurtful to me about my work or anything, it hurts me inside but also will challenge my ego. When I am talked to negatively, I will try and prove doubters wrong and show that I can accomplish whatever I put my mind to. Overall, this law can either be beneficial towards me or affect me negatively. If someone is expressing a positive gesture towards me everything is good but when gestures are negative, it affects egos and self-esteem goes down. Presently, I have used this law when at school. Many times, I have a lot going on so I will ask someone for a favor on school related work that would help me. In return, if they ask me for help, I will remember the kind deed they did for me and return the favor of helping them out with any school work they need.

Law of Involvement

The Law of Involvement

The Law of Involvement states from the book that “the more you engage someone’s five senses, involve them mentally and physically, and create the right atmosphere from persuasion, the more effective and persuasive you’ll be.” In my own words, the law means that when people see, smell, touch, taste, and/or hear something multiple times in the right environment, they are more persuaded to that object. Throughout my life, I have been persuaded this way many times because when something hits my five senses many times, I may eventually want to try it. The main times I am persuaded this way is when I am looking for something to eat and advertising for food companies will capture one or more of my five senses and drag me in. Personally, this method of persuasion is effective to me and positive for companies because many people like me send our business towards them.

In the mall, many food court restaurants will use the law of involvement to draw customers into buying their food over others. When shopping and taking a break for lunch, many restaurants within the food court will give hopeful customers free samples of their products. By giving customers a free sample, they may either like it or not which will decide if the restaurant will get business or not. Personally, Chinese restaurants at the mall always have had free samples when I am shopping which has brought my business to them. Another example that happens in the mall is stores accessorizing in a way that captures customer’s attention and brings them near the store. From past experience, I have walked by the store “Express” and they always play popular upbeat music which strikes my five senses (hearing)  and creates the right atmosphere which draws me closer to the happy music till I’m eventually in the store looking at their merchandise.

My last example of this law is when I am working at Men’s Warehouse, the use participation between employee and customer can help persuade customers to lean more towards one product than another. When I am helping a couple book a wedding, there are many different tuxedo options they can choose from but by getting the male customer involved and trying on tuxedo options, it can help really decide which is the more comfortable tux to go with. Also, by physically putting different color vest with tuxedos, it helps couples get a better picture of what the final product would look like rather than staring at a picture. The involvement of increasing participation, creating the right atmosphere, maintain attention, art of questioning, telling stories, and engaging the five senses in the law of involvement will more than likely work for the right person but there can be incidents where the customer may fight the urge and refuse temptation and persuasion. In the  present and future of my life, I will continue to use this law when working at Men's Warehouse because it helps customers and really does persuade customers from choosing one tux over another.

Law of Connectivity

The Law of Connectivity

The Law of Connectivity states that “the more we feel connected to, part of, liked by, or attracted to someone, the more persuasive they become.”  In my own words, this principle is how well we connect or not connect with people based on likeliness and attractiveness. Throughout life, the law of connectivity has played a role in my life at some point. In many situations, I try to use the law to gain attention from the people around me or important people who I may come in contact with. The main times I would use this law is when trying to make friends, going into an interview, interacting with my employees, and interacting with customers. Using this law has been effective for me because I feel I have made good friends while doing it and my work environment has never felt better. During this semester and beyond, I will try using the law of connectivity to gain an edge when trying to gain an internship and when trying to apply for that “dream job.”

In our everyday life, the law of connectivity is evident. Even though it is not fair, being an attractive person can help gain an edge over the competition. When going in for a job, being attractive helps leave a better feeling for the interviewee because they will see them as much more happier, friendly, and like able than the other candidates. Also, being attractive while going into an interview could rub off to the interviewee that they are a trustworthy person to help handle the company. Personally, I don’t see being attractive as a way to succeed in life but in all honesty now a days, it is important how you look. In the law of connectivity, familiar objects are more liked by people than less familiar or unknown objects. Attending UW-Green Bay, my roommate was Hmong growing up in the La Crosse area, only associated with people of his cultural background. When he came to campus, he didn’t make friends easily since it was a predominantly white campus. After a while, he found students on campus who were of the Hmong/Asian culture and was able to click with them because those students he had met were similar and/or familiar to his hometown. Lastly, another example within the law of connectivity is rapport or “a close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well.”  Since beginning my college career last year, my first year I was very lonely and had no friends because the people I had met, I didn’t build any rapport with them. Now entering my second year at a new school (Cardinal Stritch), I am able to build rapport with many people. When associating with people at Cardinal Stritch, I am able to easily build rapport with many people based on humor we share and a mirroring personality. 

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